McLoughlin in California

Kindel & Graham. The House of Novelties. McLoughlin Books for Children. San Francisco, 1928.

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This advertising sheet from 1928 issued by San Francisco toy store Kindel & Graham advertises the Centennial Line of McLoughlin picture books.  McLoughlin Brothers was sold to game publisher Milton Bradley in 1920, and the Centennial Line was intended to help regenerate consumer interest in the McLoughlin brand. It featured longtime favorites like The Three Bears and Mother Goose.

Adopted by Joanne and Gary Chaison in memory of Lewis Nassikas

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